Understanding Legal Buyers

Breakdowns of how law firms buy, procurement hurdles, and how to accelerate sales cycles.

Do You Know Who Your Customer Is?

Many legaltech founders mistake the user for the customer. We break down why knowing who actually buys your product is critical to winning deals.

May 23 min read

Sell LegalTech better. Understand law firm buying. Build trust, show outcomes, & shorten long sales.

Mar 304 min read

Selling legaltech? Navigate complex law firm buying & drive adoption. Learn key strategies here.

Mar 3015 min read